
Since 2006, we have planned, developed and delivered sustainable Brand equity to over 500 Entrepreneurs, Companies And Corporations.
Our proprietary Brand Development process works for both business-to-business (B2B) and Business-to-consumer (B2C) company models. In a world devoid of second chances for first impression, we thrive as builders of the bolder, Break Through Brand experiences that spark timeless connections in the hearts of consumers. Through the integration of exceptionally creative styles with carefully calculated substance, we have mastered the art of developing enduring brands of cultural relevance that convey key attributes, values, strengths, and passions across our vast inventory of brand platforms.
In such a fast paced world, the opportunity to influence arrives for just a blink of the eye. The Dru Creative Media formula orbits this philosophy.
Why You Need a Strong Brand Identity.
What is a brand? A Brand is a uniform collection of unique imagery and creative identity components (i.e., logos, icons, color palettes, fonts) that visually communicate the core meaning and message of an organization, company or corporation to it’s marketplace. Within every strong brand exists the power to captivate, influence and ultimately, evoke deeper emotional experiences between the product and the consumer. Brand Development or Re-Branding is a strategic, collective effort of the Creative Disciples aiming to clearly define what a product or service stands for; Goals, Personality, Culture, Physique and Emotions you want people to experience when they engage with your brand.
After all, products and services simply don’t sell themselves…
Art Institute of California- San Diego
Bachelor of Arts Graphic Design – 2009
Arizona State University
Graphic Design – 2006
Dru Creative Media – est. 2006
Owner + Creative Director
Barfly La Jolla- 2012
Art Director + Graphic Designer
SD Squared- 2011
Creative Director + G.M.
Lambesis Agency – 2009
Graphic Designer
Octagon Marketing – 2006
Graphic Design Intern
BRAND RESEARCH
We collectively validate each brand perception and analysis via meticulous market, trend and consumer-investigative research. Our due diligence in research proves to strategically anchor each of our brand planning efforts for optimal platform execution and exposure.
BRAND DEVELOPMENT
At the intersection of neuroscience and consumer psychology lies the Art of Strategic Brand Development. Our proprietary methods integrate empirical studies and individual constructs such as Brand personality, message, semantics & symbolism into a creative, comprehensive framework commonly referred to as a Brand’s essence.
BRAND INTEGRATION
After a succesful creative identity is developed, we deliver brand visuals accompanied by a brand guide to facilitate brand roll-out. We collaborate with you to prioritize the implementation of your brand into our vast inventory of branding products and platforms.